Storytelling as a Digital Communication Strategy to Increase Brand Trust on the @Berbuatbaikofficial Instagram Account

The rapid development of digital media has encouraged organizations to adopt effective communication strategies to build trust, particularly through social media platforms. One strategy that has gained prominence is storytelling, which emphasizes emotional engagement and narrative authenticity. This study aims to analyze how storytelling is utilized as a digital communication strategy to increase brand trust on the Instagram account @berbuatbaikofficial. Using a qualitative research approach, data were collected through content analysis of Instagram posts, in-depth observation, and documentation. The analysis focuses on narrative structure, message framing, visual elements, and audience interaction. The findings indicate that storytelling content presented through real-life stories, emotional narratives, and consistent moral values successfully fosters audience empathy, credibility, and trust toward the brand. Storytelling not only strengthens the emotional connection between the brand and its audience but also enhances brand identity and perceived authenticity. This study concludes that storytelling is an effective digital communication strategy in building and maintining brand trust on social media platforms, particularly Instagram