Evaluating the Preferences and Satisfaction Level of ABM Learners Toward Tapanada

Read full text
Authors: Franchezca M. Fajardo, Mica Ela D. Plotenia, Geraldine V. Amper, Mary Grace T. Calamba, Lhian Jade C. Cadiz, Mauri M. Maluya, Prince Bary F. Gumarao, Andrei King D. Serac, Abigail A. Garnolin, Fritzle Gale B. Soquinta
Cited by: 0

Abstract

Students rely on snacks to stay energized throughout the school day, making their food choice an important part of their daily routine. This study aimed to determine the snack preferences of ABM learners at Muntinlupa National High School for SY 2025–2026, specifically examining taste, size, price, packaging, flavor, and the preferred drink to pair with Tapanada Using a quantitative research design with a descriptive method, data were collected from 185 randomly selected Grade 12 ABM students through survey questionnaires. Descriptive statistics, such as frequency distribution and percentage, were used to summarize and interpret the responses. Findings revealed that students prefer a Java-flavored, extra-large Tapanada in eco-friendly packaging, priced at ₱40–45 and paired with fruit juice. They expressed high satisfaction with its taste, packaging, and price, though improvements in appearance and serving size are suggested. Overall, Tapanada shows strong market potential and can be further enhanced and promoted in the future.

Fields of Study & Subjects

Consumer Behavior and Marketing Influence Nutrition Health and Food Behavior Consumer Packaging Perceptions and Trends

Publication details

Journal / source
Journal of Economics Finance and Management Studies
Volume
09
Issue
01
Publication date
28 January 2026