The Role of Work-Life Balance in Increasing Employee Satisfaction and Loyalty

This study aims to analyze the role of work-life balance in increasing job satisfaction and employee loyalty through a literature review approach. Data were obtained from scientific articles in accredited national and international journals published between 2020 and 2025 and relevant to the research topic. The analysis was conducted using content analysis and thematic analysis to identify patterns of relationships between work-life balance, job satisfaction, and employee loyalty. The results of the literature review indicate that work-life balance has a positive relationship with job satisfaction, which in turn is related to increased employee loyalty. Previous findings indicate that job satisfaction acts as a conceptual mechanism bridging the relationship between work-life balance and employee loyalty. However, this relationship is contextual and influenced by job characteristics, organizational culture, and generational differences, particularly among millennials and Generation Z.