The Effect of Service Quality and Reputation on the Intention to Reuse Service with Trust as a Mediating Variable at Pt Nur Ramadhan Wisata

This study aims to analyze the influence of service quality and corporate reputation on the repurchase intention of services at PT Nur Ramadhan Wisata, while examining the role of trust as a mediating variable in the context of Umrah travel services. The research adopts a quantitative approach with an explanatory research design to analyze causal relationships between variables. The independent variables consist of service quality and corporate reputation, while the dependent variable is repurchase intention. Trust is incorporated as a mediating variable to understand its mechanism in bridging the influence of service quality and reputation on the intention to reuse services. The results demonstrate that service quality does not contribute directly to stimulating the repurchase intention among PT Nur Ramadhan Wisata pilgrims. However, trust is identified as a key factor (mediator) that bridges the relationship between service quality and reputation toward repurchase intention. High-quality service and a positive reputation primarily foster consumer trust, which subsequently strengthens the pilgrims' desire to reuse the services of PT Nur Ramadhan Wisata sustainably.