Impacto de la inteligencia artificial en proyectos recreativos con enfoque social: un análisis de innovación empresarial para la integración de jóvenes en riesgo

Introduction: The emergence of artificial intelligence (AI) in different areas of social and productive life has opened a horizon of possibilities for social and business innovation. Objective: To analyze the impact of integrating AI tools into socially oriented recreational projects promoted by companies or organizations in Ecuador. Methodology: This research was conducted under a quantitative approach. The type of study was correlational-explanatory, with a non-experimental and cross-sectional design. Results: Data analysis confirmed that the integration of artificial intelligence tools in socially oriented recreational projects had a positive and significant impact on the youth population studied in Ecuador. Discussion: The findings of this study are consistent with most of the reviewed research, which supports the assertion that integrating artificial intelligence into recreational projects is a viable and effective strategy to strengthen socio-emotional, digital, and motivational skills in young people at risk. Conclusions: The results demonstrated the fulfillment of the stated objectives, showing that AI applied in recreational contexts represented an innovative strategy for social integration and the development of skills in young people at risk.