Tourism and Technology: Adaptation Strategies for Sustainable Rural Development in Hunza, Gilgit-Baltistan

This study contributes the debate on the role of tourism and technology as adaptive strategies in sustainable rural development in Hunza Valley, Gilgit-Baltistan, Pakistan. Tourism growth, digital connectivity, and increased exposure to global ideas have reshaped local aspirations and development pathways in the last few years.This study employed qualitative methods, including semi-structured interviews and participant observation to collect date on tourism activities, community experiences, and their socio-economic and developmental impacts in Hunza District, focusing specifically on UDC 2 and UDC. The findings of this study show that links between tourism, technology, and rural development are not too complex to materialize for upgrading the quality of life. It is evident that the concept of rural development has evolved significantly, especially among young entrepreneurs. Moreover, nonprofit organizations (NGOs) have nurtured the ideas of self-help and participatory development among the broader Hunza population through various projects of the Aga Khan Rural Support Program (AKRSP). This study emphasizes the needs of locals, such as skill development, environmental stewardship, community resilience, and the development of entrepreneurial behavior.