EXPERIENCES OF DEVELOPED COUNTRIES IN APPLYING MARKETING STRATEGIES IN EXPORTING ENTERPRISES

This article explores the experiences of developed countries in applying marketing strategies within exporting enterprises and analyzes how these strategies contribute to export competitiveness. The study highlights key theoretical approaches, including segmentation, positioning, standardization versus adaptation, branding, and digital marketing. Based on comparative analysis, the paper summarizes best practices from selected developed economies such as the United States, Germany, Japan, South Korea, the Netherlands, and Singapore. The findings indicate that successful exporters rely on value-based competition, strong branding, market intelligence, and technology-driven promotion to expand global market presence. The article concludes with insights that can support exporting firms in emerging economies to enhance export performance through strategic marketing development.