Hybrid Communities: Emerging Social Practices Between Virtual and Face-to-Face Interaction in Latin American Urban Contexts

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Authors: Ernesto Luis Vera Ballon, Maria del Carmen Barriga Garcia, Stephanie Delia Rivera Pinto, Alonzo Pinto Hurtado, Beth Evelyn Cárdenas Núñez
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Abstract

This study analyzes hybrid communities as emerging social configurations that integrate virtual and face-to-face practices in Latin American urban contexts. A quantitative approach using synthetic data was employed to examine the relationship between virtual interaction, in-person participation, digital--face-to-face integration, community cohesion, collective identity, and involvement. The results show moderate to high positive associations among the analyzed dimensions, highlighting the central role of digital--face-to-face integration and community cohesion in explaining involvement. Regression models confirm that community engagement emerges as an integrative construct resulting from the convergence of hybrid social practices, relational ties, and shared identity. This study provides empirical evidence to understand urban social dynamics in the digital era.

Fields of Study & Subjects

Social Capital and Networks Contemporary Social and Educational Issues Urban and sociocultural dynamics

Publication details

Journal / source
Universidad Ciencia y Tecnología
Volume
30
Issue
130
Pages
76–86
Publication date
9 February 2026
Language
EN