NAMES OF CREATIVE CLUSTERS IN THE ONOMASTIC SPACE OF THE CITY

The interest in the development of creative clusters has recently emerged, with a growing number of sites associated with the formation of spaces in the urban environment. These sites not only positively affect the appearance of the city, but also focus on the creative growth and self-realization of individuals. The organization of creative clusters entails the necessity of giving names to them; the ways of their emergence are still insufficiently studied by linguists. This article focuses on examining the ways of name formation of creative clusters located in various cities across Russia. The aim of the study is to determine the place of creative clusters names among other onyms and to analyze the ways of formation of new names of urban spaces. Since the names of creative clusters are associated with business and creative organizations of people, these names belong to ergonyms. The use of descriptive method, systematization and component analysis methods allowed us to characterize the compositional structure of the names of creative clusters and analyze the ways of their formation. According to the results of the study, it can be concluded that the name of a creative cluster has a two-component structure. The first component is functional and highlights the creative function of the space’s activity, fulfilling to a greater extent an identifying function. The second component is onomastic, the name of the cluster itself it singles out, individualizes the named object among other similar ones. In the course of the study we analyzed the ways of formation of the second component of the creative cluster name. The ways of formation of such ergonyms are diverse, but the most com-the transition of industrial ergonyms into the category of names of creative clusters. mon is transonymization In such cases, the onomastic space of the city retains the name, which gives an idea of a significant stage in the development of the region and the country as a whole. The research allows us to draw conclusions how the change of the activity of some inner-city territories and buildings, located, as a rule, in former industrial zones, influences the renewal of onomastic material.