THE FEATURES OF FEMALE NOMINATION BY PROFESSIONAL AFFILIATION IN MODERN RESUMES AND JOB ADVERTISEMENTS

The article examines the methods of nominating women by professional affiliation used in modern resumes and job advertisements published on recruiting websites, on specialized online resources dedicated to certain areas of professional activity, on organizations websites, and on freelance platforms. The study revealed the strategies that employers resort to in order to indicate the preferred gender of a candidate for a position in the text of a vacancy. When searching for a female employee on popular aggregators, feminitives that have long existed in the language are used in the titles of advertisements, as well as female forms of verbs or adjectives in the requirements for the applicant or a metaphor. Feminitives-neoderivatives and subderivatives are more common on specialized resources where employers are looking for specialists in relatively new areas of professional activity, such as IT, or where clients (mostly individuals) are looking for a contractor to complete a specific order or someone for temporary cooperation. Such resources do not have a strict editorial policy, and the authors of job advertisements have great freedom in choosing lexical means. In addition, it was found that women also began to use feminitives-neologisms more often for professional self-presentation in resumes on various web platforms in order to attract the attention of a potential employer or customer. Feminitives-neologisms are especially popular in resumes of IT specialists or representatives of creative professions, as well as freelancers. In a number of professional areas (psychology, additional education, etc.), where the gender of a specialist can be fundamentally important, using a feminitive in a resume makes it easier to find a suitable candidate.