METHODOLOGICAL GUIDELINES FOR VISUAL MEDIA ANALYSIS IN STUDENT PAPERS

The article is devoted to the methodological foundations and guidelines of visual media analysis. Visual communications are skills in demand in the labor market and in student practical work. But visual communications are also an object of analysis that has recently implemented in student research coursework and final qualifying papers. The authors propose to base student research on the analysis of composition, coloristics and typography, which are key tools for shaping the visual language of modern media. The research focuses on the need for a comprehensive approach to the analysis of visual media texts, offering students clear methodological guidelines that contribute to the construction of a consistent and systematic research design. The methodology proposed in the article helps to improve the quality of student research papers and students’ general understanding of how to conduct this kind of analysis.