INFORMATION CARDS: UNDERSTANDING THE FORMAT IN RUSSIAN AND FOREIGN JOURNALISTIC PRACTICE

This article is devoted to the analysis and systematization of the conceptually vague term “information cards” in the modern media environment. The purpose of this work is to identify and compare approaches to defining this phenomenon in foreign and Russian scientific literature. The study is based on a review of relevant scientific publications. The analysis revealed a terminological dichotomy: in foreign discourse, “card” is interpreted either as an element of the user interface (card-based design) or as an independent narrative format (card stacks). In contrast, Russian scientific discourse demonstrates a unified approach, considering information cards primarily as a self-sufficient content format that is genetically linked to the Question-Answer genre and the ideology of explanatory journalism. The main conclusion of the article is the need for a clear terminological distinction between an interface card and a story card to ensure the accuracy of future research