VISUAL DESIGN OF ANNOUNCEMENTS IN TAMBOV NEWSPAPERS (1915-1916):INFLUENCE OF POLITICAL AFFILIATION

This article analyzes the visual design of advertisements in Tambov pre-revolutionary newspapers from 1915–1916 to identify the influence of the publications’ political affiliation on their advertising design. Four key publications – Tambovsky Krai, Tambovskie Gubernskie Vedomosti, Tambovskie Eparchialnye Vedomosti, and Tambovsky Listok – serve as the empirical basis. Each represented a specific spectrum of the region’s socio-political life. Using content analysis and comparative analysis, the study demonstrates that the nature of visual elements (fonts, frames, illustrations, and overall composition) directly correlated with the newspaper’s editorial policy, target audience, and financial and ideological orientation. Significant differences in the approaches to advertising visualization were identified between official, church, and private commercial publications.