THE USE OF VISUAL ELEMENTS IN ART PUBLICATIONS IN QUALITY PUBLICATIONS

The coverage of the art theme in the media has its own specific features. In particular, it involves the presence of a visual component that has artistic value. The research hypothesis was that the art theme in high-quality media would be covered using a variety of visual content in terms of form and content. The information source was the electronic version of the high-quality business publication Vedomosti, the newspaper’s website. The choice of this media outlet was based on three criteria: 1) the quality of the content, 2) the broad scope of topics covered, and 3) its popularity. The analysis showed that most publications contain visual elements, but only one type of visual content is preferred: photographs that serve as informative, illustrative, and specific content. The lack of a developed practice of using dynamic multimedia elements in the discourse of high-quality business publications highlights their adherence to the classical traditions of objective and impartial journalism, their conservative approach to journalistic creativity due to their typological specifics, and their desire to maintain the original newspaper format for audience recognition. The hypothesis was partially confirmed.