SEMANTIC AND DERIVATIONAL FEATURES OF VERBAL NEOLOGISMS IN THE BEAUTY INDUSTRY DISCOURSE BASED ON THE RUSSIAN LANGUAGE

The article focuses on various types of neologistic verbs in the beauty industry discourse based on the Russian language. The aim of the study is to identify the main trends in verb formation in the discourse under study. The research material consists of 200 new linguistic units on the relevant topic, obtained by continuous sampling from audio and video materials available in the public domain on the Internet, as well as from the lexicographic resource “New in Russian Lexicon. Dictionary Materials” of the Institute of Linguistic Studies of the Russian Academy of Sciences. The work was conducted using methods of analyzing literary sources, studying the structure and semantics of words, and statistical data processing. As a result, it was established that neologistic verbs account for only 10% (20 language units) of the total number of neologisms in the beauty industry discourse and are formed by word formation derivation based on English borrowings 55% (11 language units) and semantic derivation 45% (9 language units). The data obtained can contribute to a deeper understanding of the fundamental mechanisms of linguistic word formation.