ONLINE JOURNALISTIC REVIEWS AS A METHOD OF PRESENTING BOOKS
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The article examines journalistic reviews in the online space as a hybrid cultural format that combines the functions of literary criticism, a marketing tool, and a social mediator between the book and the reader. The study employs qualitative content analysis and comparative description methods, analyzing three reviews published on the website “Teatr To Go” between 2023 and 2025. These examples demonstrate that today’s book review is no longer just a simple evaluation of a literary work, but rather a hybrid format combining analysis, personal opinion, emotional expression, and promotional elements. Such texts help readers not only understand what a book is about but also feel whether it is worth reading. The study highlights that online reviews currently perform multiple functions simultaneously: educational, recommendatory, and cultural-navigation roles, while also playing a significant part in shaping readers’ tastes and interest
Fields of Study & Subjects
Cultural Insights and Digital Impacts
Journalism and Media Studies
Media and Digital Communication
Publication details
- Journal / source
- Dynamics of Media Systems
- Volume
- 6
- Issue
- 1
- Pages
- 333–333
- Publication date
- 6 March 2026
- Language
- EN