VISUAL ELEMENTS OF ARZAMAS MEDIA PROJECT MATERIALS

The article considers visual elements as one of the important components of cultural and educational mediaprojects. The purpose of this work is to identify the most frequent visual elements used in cultural materials. 12 special projects were analyzed, which consist of 150 materials, for the period from 2022 to 2025. The most frequent visual elements were found: photographs, digitized reproductions of paintings and digitized documents, video (static image and audiotrack), infographics, illustrations, animatedcontent, maps. It is worth notingth at these visual elements are relevant to the purpose and mission of the mediaproject, as wellas the current trend in media consumption and the development of the digital environment. Thus, the elements serve not just as a “decoration” or forced addition to the text, but as an important and independent part of the publication, necessary for complete immersion in such a complex topic as culture.