SEMIOTIC CODES OF EVERYDAY REPRESENTATION IN THE MEDIA PROJECT THE SIMPLE THINGS

The article explores the process of constructing a specific media image of everyday life through a system of semiotic codes in contemporary lifestyle media. The research is grounded in the theoretical foundations of media semiotics and visual studies. The empirical base consists of publications of all formats from the popular British media project The Simple Things spanning from 2023 to 2025, including themed magazine issues (36 editions), thematic anthologies (3 editions), content from the official website, and its presence on the social network Pinterest.The analysis reveals a system of consistent codes (naturalness, artisanal handcraft, locality, mindfulness, coziness) that are conveyed through visual narratives, photography styles, and verbal constructions. These codes transform everyday practices (cooking, plant care, handicrafts, walks, reading, home decorating, etc.) from routine processes into aestheticized rituals.The study concludes that the project’s central narrative is not a reflection of reality but a semiotically saturated media product. It serves a compensatory-ideological function, offering an idealized model of everyday life as a response to information overload and the fast-paced lifestyle of modern urban dwellers.