INFOGRAPHICS AS AN EFFECTIVE TOOL FOR VISUAL COMMUNICATION (USING THE EXAMPLE OF ROSTOV-ON-DON ONLINE PUBLICATIONS)

In the context of digital over saturation, the use of infographics as away of presenting information is becoming important. The purpose of this article is to identify the features of infographics in the online media of Rostov-on-Don. The following online publications of the Rostov region were chosen as the empirical basis of the study: 161.ru, RostovGazeta and Donday.ru. The time span of the study was one year, from January 2024 to December 2024. The choice of these mediaresources for analysis is not accidental. The methodology for selecting publications was based on relevant in dicators. According to the Medialogia website, by the end of2024, these media outlets demonstrated a high citation index among the media resources of the Rostovregion. The analysis of infographics in the designated media was carried out in several stages. At the first stage, the types of infographics are analyzed: quantitative, location infographics, communication infographics, semiotic, “expanded”, illustrative and interactive. Then the colors cheme of the infographics and compliance with the laws of typography were evaluated.The conducted research led to the conclusion that Rostov-on-Don online publications use quantitative and illustrative infographics with in sufficient use of interactive visualization formats. The general disadvantages of infographics in the analyzed media are identified: in sufficient explanatory component and questionable datasources.