SCIENTIFIC AND DOCUMENTARY FILMS AS A TOOL FOR THE DEVELOPMENT OF REGIONAL TOURISM

The article analyzes scientific and documentary films as a tool for the development of regional scientific tourism. The purpose of the study is to identify the specific mechanisms and effects of the influence of popular science cinema on the formation of tourist flows and the image of the territory. The theoretical basis is the concepts of scientific tourism and the cinematic image of the territory. As a method, comparative analysis is used, based on the material of specific international cases (BBC “Planet Earth” cycles) and domestic experience (films about the Arctic, the Great Ural Trail, the Arkaim archaeological complex). The main conclusion is that scientific and documentary films are a powerful tool for the transition from mass recreational tourism to scientific and educational tourism and can form the basis for the development of comprehensive regional promotion strategies.