Digital Entrepreneurship for Sustainability: Opportunities in Emerging Green Market

Purpose: Digital entrepreneurship in the green markets served as the research topic to understand market potential, together with the facing of obstacles and financial aspects of sustainable business operations. Design/Methodology/Approach: Survey questionnaires were used for data collection to obtain information from operators who are focused on digital implementation within the green sector. Findings: The findings demonstrate that digital tools can create better business efficiency and sustainable measurement capabilities while expanding markets. The main obstacles faced by businesses are their elevated expenses and restrictive regulations in combination with resource shortages. Limitations: As the study relies on surveys, the responses may be subject to bias and perception of respondents, and the sample size and composition were limited to only early and mid-stage green enterprises. Originality/Value: This study with original data offers insights into how digitalisation transforms green entrepreneurship through innovation, which promotes sustainability. Keywords: Digital Entrepreneurship; Sustainability Impact; Green Market; Digital Tools; Green Initiatives; Carbon Footprints. Citation: Hota, S. L., Mohanty, N., Sahoo, S. R. and Panda, A. (2026): Digital Entrepreneurship for Sustainability: Opportunities in Emerging Green Market. World Journal of Entrepreneurship, Management and Sustainable Development (WJEMSD), Vol. 22, Nos. 1-2, pp. 29-49.