Transition Towards Sustainability through Micro Producers and Rooftop Solar Projects in Kerala

Purpose: This paper aims to examine the factors influencing the adoption of rooftop solar technology by micro-scale producers in Kerala, a region with distinct socioeconomic and environmental characteristics, to support climate change mitigation and sustainable energy security. Design/methodology/approach: A quantitative research approach was adopted, using survey data collected from 370 respondents out of a potential 12,000 micro-scale producers. Statistical analyses, including regression, ANOVA, and correlation, were conducted using SPSS to identify key adoption drivers and barriers. Findings: The study found that increased awareness and perceived benefits, particularly cost savings, significantly enhance adoption rates. However, high initial investment costs and limited rooftop space remain key obstacles to wider implementation. Originality/value: This paper contributes to the limited literature on rooftop solar adoption in Kerala's micro-production sector, offering insights and strategies to improve adoption rates. It is helpful to policymakers, energy planners, and sustainability seekers for region-specific approaches to renewable energy deployment. Keywords: Rooftop Solar; Micro-Scale Producers; Renewable Energy; Sustainable Energy Transition; Adoption Barriers; Kerala; Cost Savings. Citation: Keepat, A. N. and Velmurugan, V. P. (2026): Transition Towards Sustainability through Micro Producers and Rooftop Solar Projects in Kerala. World Journal of Entrepreneurship, Management and Sustainable Development (WJEMSD), Vol. 22, Nos 1-2, pp. 111-129.