Relationship Between Social Identity and Individual Involvement in the Community Toward a Sense of Community: My Day Indonesia at the Day6 Forever Young 2025 Jakarta Concert

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Authors: Zakiyah Aulia Sabrina Hanifah Jauhary, Rifqi Farisan Akbar
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Abstract

This research investigates the psychosocial dynamics within the My day Indonesia fan community of Day6 triggered by widespread dissatisfaction with the "Day6 Forever Young 2025" concert promoter, a phenomenon feared to undermine internal cohesion. The study aims to examine the correlations among Social Identity, Individual Involvement, and Sense of Community in this challenging situation. Using a quantitative approach, the study surveyed 100 respondents selected via probability sampling (Slovin’s formula, 10% error margin) from a population of 8,469 participants in the Jakarta concert. Parametric statistical testing revealed that both independent variables were significantly positively associated with the dependent variable. Specifically, Social Identity showed a strong correlation with Sense of Community (r = 0.725; p < 0.05), whereas Individual Involvement showed a moderate correlation (r = 0.515; p < 0.05). The simultaneous analysis further confirmed a significant collective relationship (r = 0.730; p < 0.05). These findings emphasize that in times of crisis, a strong sense of identity and active individual engagement are pivotal in preserving the bond and togetherness of the My Day Indonesia community.

Fields of Study & Subjects

Community Health and Development Youth Development and Social Support Social and Behavioral Studies

Publication details

Journal / source
International Journal of Marketing & Human Resource Research
Volume
7
Issue
1
Pages
29–42
Publication date
6 January 2026