Measuring the Financial Impact of Brand Engagement, Social Media Marketing, Brand Trust and Social Media Advocacy on Brand Recognition: An Overview of Mikail Food Industry
Abstract
In today's digital age, brands succeed when they break through in culture and branding is a set of techniques designed to generate cultural relevance. Mikail Food, an innovator in the frozen food industry, aims to break through traditional marketing boundaries by harnessing the power of social media marketing. This study explores the complex relationship between brand engagement and social media marketing, examining how these elements can be harmonised to enhance brand recognition, capture consumer interest, and foster enduring loyalty. As Mikail Food embarks on this digital journey, understanding these dynamics becomes crucial in transforming fleeting interactions into lasting brand impressions.
Fields of Study & Subjects
Digital Marketing and Social Media
Marketing and Advertising Strategies
SMEs Development and Digital Marketing
Publication details
- Journal / source
- International Journal of Research and Innovation in Social Science
- Volume
- 10
- Issue
- 2
- Pages
- 4781–4792
- Publication date
- 1 January 2026
- Language
- EN