Youth Perceptions and Patterns of Cultural Imperialism in Bangladesh

Cultural transformation induced and mediated by cultural imperialism has been pervasive in recent years, especially in Bangladesh. The cultural patterns of developed countries are disseminated through social media have largely reshaped the lifestyles and perceptions of the youth of Bangladesh. The widespread use of social media has apparently made it difficult to distinguish between cultures—one's own culture and others. Consequently, the traditional cultural patterns are being transformed, which poses a threat to local cultural identity, influencing perceptions and lifestyles. Therefore, the study focuses on the recent patterns of cultural imperialism and perceptions of youth in this regard. The study employed qualitative methodology using several case studies in Dhaka. In-depth interview method along with thematic analysis was used to collect and interpret primary data. It was found that the youth were influenced in almost all aspects of life due to cultural imperialism diminishing the values of their own culture.