The advent of artificial intelligence in customer brand identification – A marketing tool to brand extension

Artificial Intelligence (AI) is revolutionizing Brand identities in business, giving companies access to a variety of tools that enable them to better identify and engage their consumers. The implementation of better workflows, stronger marketing campaigns, and aggregating product eminence can give businesses a significant competitive advantage and lay the foundation for long-term growth. Through it, business transformation would be made probable, and the affiliation between technology and societies could be observed from novel perspectives.A brand identity conveys the ethics, characteristics, and assurances that a company provides to customers in an emotional and visual manner. Using data analysis, pattern identification, and insights, artificial intelligence can help expand brands. Having strong brand identification will increase the likelihood that customers will be positively inclined towards the Brand Extension. Hence, this paper describes how Artificial Intelligence is having an impact on Customer Brand Identification and how it fosters the Brand Extension.