Beyond the original intent: a case of data repurposing

Data repurposing is using existing data from multiple sources and processing it to make it fit for a new and previously unanticipated purpose. This thesis aims at exploring this relatively underexplored topic through a narrative literature review and a case study of an organization engaged in data repurposing. It highlights conceptual ambiguity in the field and identifies theories and frameworks that can guide future research. The case study was based on a questionnaire and provides practical understanding and empirical evidence of how data repurposing is carried out in practice, which is not well represented in existing studies. Findings of the research emphasize the importance of understanding data context through metadata, applying systematic thinking, documenting the repurposing process, and using best practices. This research contributes to a growing body of work that aims to conceptualize and operationalize data repurposing by offering theoretical insights as well as applied recommendations for researchers and practitioners.