Rooms, Pins, and Boards: The Hyper-interiors of Pinterest

The Interiors of Social Media provides a critical exploration of how social media is influencing contemporary architecture, focusing on interior spaces as sites of consumerism, display, and mediatization. Through a dual-layered methodology— analyzing platform spatialities and tracing transversal topics across them—this book positions interior space as a territory that is simultaneously domestic and performative, private and hyper-public, material and digitized. As illustrated by the interiors of the most-followed accounts on Instagram, Twitch, TikTok, and Pinterest—alongside representations of space in humanitarian crises, adult content platforms, animal domesticities, and gaming environments—social media spaces construct not only human identities but also non-human bodies and environments, often reinforcing asymmetries of power, visibility, and agency. Building on data analytics and digital humanities, The Interiors of Social Media ultimately maps the conteporary interior as both an architectural construct and a societal apparatus in today’s media landscape, shedding light on the ethical, political, and ecological implications of digital platforms.