In Defense of Barbie : Determining the Worth of a Billion-Dollar Success

2026

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Authors: Judith Clemens‐Smucker
DOI: 10.5040/9798881897512.ch-13
Cited by: 0

Fields of Study & Subjects

Media Gender and Advertising Consumer Behavior in Brand Consumption and Identification American History and Culture

Publication details

Pages
197–210
Publication date
1 January 2026