Empirical Research on Creating Potential Customers through LSV (Life-Style Value)
Abstract
The empirical research in this paper is conducted on investment trust transactions. This empirical research targets the wealthy and is conducted to determine, among existing customers of financial institutions, what types of products the truly wealthy will be interested in as their lifestyles change, based on past data and the lifestyles of other similar wealthy individuals. This is then analyzed using machine learning to identify potential wealthy customers who have not yet made a transaction and are likely to be interested in the products proposed by financial institutions, and the accuracy and effectiveness of the analysis results are confirmed.
Fields of Study & Subjects
Customer churn and segmentation
Data Mining and Machine Learning Applications
Financial Distress and Bankruptcy Prediction
Publication details
- Journal / source
- Transactions of Japan Society of Kansei Engineering
- Volume
- 25
- Issue
- 2
- Pages
- 43–51
- Publication date
- 1 January 2026
- Language
- EN