“Make Serbia World Again”

This chapter begins with an analysis of structural factors which influence the choice of destigmatization, with special emphasis on the national habitus. Discussion then moves to the defeat as a one of the main triggers for destigmatization-oriented policies pursued through compromising actions. It continues with a structural analysis of the key stages for Serbia’s stigma management after 2000. Finally, the chapter analyzes the perceptions of Serbian decision-makers regarding the importance of destigmatization as a goal, as well as the relative importance of relations with Croatia and BiH as stages for stigma-management efforts.