THE TRANSFORMATIVE ROLE OF SPORTS DIPLOMACY IN SOUTHEAST ASIA: FROM COLD WAR UNITY TO REGIONAL CONFLICT MITIGATION

Abstract This study examines the role of sports diplomacy in fostering unity and resolving conflicts in Southeast Asia, with a focus on the Cold War era and the SEA Games. During the Cold War, the Southeast Asian Peninsular (SEAP) Games enabled nations with differing ideologies to engage constructively, emphasizing shared values. In the post-Cold War era, the SEA Games played a critical role in mitigating conflicts, such as the Indonesia-Malaysia Confrontation and the Thailand-Cambodia Preah Vihear Temple dispute, by promoting dialogue and cultural exchange. While challenges like economic disparities and hyper-nationalism persist, this research highlights the enduring potential of sports as a diplomatic tool for peace and regional cohesion. By analysing historical and contemporary contexts, the study provides insights into innovative approaches for regional integration and conflict resolution, emphasizing the importance of leveraging ASEAN’s cultural and athletic traditions for unity.