Sustainable Development through River Tourism: Prospects and Challenges in Assam

River tourism has gained global significance as a sustainable alternative to conventional tourism, offering avenues for economic growth while preserving natural ecosystems and cultural heritage. In Assam, the Brahmaputra and its tributaries present immense potential for developing river-based tourism, encompassing activities such as river cruises, eco-tourism, cultural exploration, and adventure sports. This study examines the prospects and challenges of river tourism in Assam as a pathway to sustainable development. On the one hand, river tourism can generate employment, boost local economies, enhance connectivity to rural and remote areas, and promote Assam’s cultural identity to domestic and international audiences. It also has the potential to encourage ecological conservation and community participation when developed responsibly. On the other hand, challenges such as inadequate infrastructure, seasonal navigability, environmental risks, lack of skilled manpower, and weak promotional strategies hinder its growth. Moreover, issues of pollution, overexploitation of resources, and the need for strong policy frameworks remain pressing concerns. The paper argues that a balanced, integrated approach—combining government initiatives, private investment, and community engagement—is essential for positioning river tourism as a driver of sustainable development in Assam.