Promoting Employee Well-Being Through AI-Augmented Leadership

Purpose - This research explores how AI-augmented leadership directly influences employee well-being in the MENA region. Design/methodology/approach - A quantitative approach was employed, analyzing survey data collected from 104 professionals in Tunisia, Egypt, and Saudi Arabia. Findings - The results reveal that AI-enhanced leadership has a positive and direct impact on employee well-being. Originality/value - This study provides a pioneering analysis of how AI-assisted leadership directly influences employee well-being in the underexplored MENA region. It introduces a human-centered framework tailored to the region’s unique characteristics, promoting ethical and context-sensitive adoption of AI technologies in organizations undergoing digital transformation.