Traditional And Social Media in Promoting River Management Awareness: A Case of Namami Gange During Maha Kumbh 2025 at Prayagraj
Abstract
River conservation is an urgent environmental and socio-cultural problem in India and for the Ganga River in particular. Although the Namami Gange mission has conducted several campaigns, traditional one-way communication has proved ineffective in encouraging the long-term participation and behaviour change of the public. Social media platforms have the interactive potential to create awareness about ecological issues and encourage participation, particularly in events such as Maha Kumbh Mela 2025 at Prayagraj with high visibility.
Fields of Study & Subjects
Innovations and Analysis in Business and Education
Creative Drama in Education
Fisheries and Aquaculture Studies
Publication details
- Journal / source
- International journal of research and scientific innovation
- Publisher
- RSIS International
- Volume
- 13
- Issue
- 6
- Pages
- 5220–5244
- Publication date
- 1 January 2026