The New Paradigma of Strategic Management: Digital Leadership

Digital technologies such as big data, cloud computing, social media, artificial intelligence, augmented reality are integrated into many different sectors in the public and private sectors, affecting every aspect of human life. They force both organizations and people to transform their ways of thinking and disturb those who resist transformation. This situation has led to the emergence of a leadership style that requires managing digital transformation processes and adopting a digital culture. In our age of rapid digitalization, traditional leadership approaches are being replaced by digital leadership. The qualitative approach is used. First, the concepts of IT purchasing, digitization, digitalization, digital transformation and digital leadership will be discussed comparatively, then the key components, dimensions and characteristics of digital leadership will be examined in detail and then effective practices in the world will be presented. Thus, the scope of the digital leadership vision will be clearly defined.