Gestão Administrativa, Estratégias de Vendas e Marketing na Construção Civil: Diretrizes para a Consolidação de Novos Empreendimentos

The construction sector has emerged as a key driver of income and employment generation in several countries, particularly in the United States, where continuous demand for residential and commercial projects fuels the creation of new businesses. This article aims to analyze the importance of administrative management, sales strategies, and marketing practices in the consolidation of enterprises in the construction industry. Based on a qualitative and exploratory approach, the study presents a case report of a Brazilian entrepreneur who started his business journey from scratch in the U.S. market. The analysis is grounded in theories of management, strategic marketing, and small business administration, linking them to the specific challenges and opportunities in civil construction. Results show that efficient organizational structuring, combined with a clear market positioning and well-defined sales strategies, are key factors for sustainable business growth. The study contributes to academic literature by integrating administrative concepts into the context of emerging construction businesses, providing insights for managers, researchers, and policymakers.