Proceedings of the 16th International Scientific and Practical Conference «International Forum: Problems and Scientific Solutions»

The article analyzes the functioning of enterprises in the soft drinks industry of Ukraine in the conditions of military, energy, logistical and economic risks.It is proved that traditional approaches to anti-crisis management, focused on reducing costs, are insufficient, which necessitates the transition to an innovative management model.The feasibility of digitalization of business processes, automation of production, introduction of energy-independent technologies, localization of raw materials, development of functional products and data-driven marketing is substantiated.The use of forecasting tools, scenario modeling and modern approaches to risk management is highlighted.It is shown that the integration of technological, organizational and product innovations increases the adaptability, stability and competitiveness of enterprises and creates the prerequisites for their integration into the European market.It is proposed to consider the crisis as a driver of modernization and long-term development of the industry.