Digital banking transformation under Oman Vision 2040: A study on user satisfaction and behavioural intention toward internet banking adoption

The Financial service sector has largely shifted towards digitization; this has become increasingly critical for both practitioners and researchers to understand the determining factors of adoption internet banking. By integrating the Information System Success Model which includes, Information, Service and System quality and Unified Theory of Acceptance and Use of Technology which includes, Perceived risk, Performance expectancy and Facilitating conditions are the core constructs used to understands the behavioural intention of Omani users’ satisfaction in the direction of internet banking adoption. To examine the proposed relationship, 282 active users of internet banking in Oman, the data were collected and a structural equation modelling approach was employed. Overall result reveals positive adoption trend towards internet banking, explicitly on both behavioural intention and on users’ satisfaction. Within the Omani context, the result contributes to a nuanced understanding of internet banking adoption and also offer insights to support the involvement of financial institutions and policymakers in digital banking. To generalize the findings future research can extend this conceptual background across economic scenario at global level. Keywords: Oman Vision 2040, Internet Banking, Digital Engagement, Users’ Satisfaction, Behavioural Intention.