Testing the Presumed Media Influence Hypothesis in Generative AI Recommendation Advertising

Journal of Speech, Media and Communication Research 2026

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Authors: 성균관대학교 미디어커뮤니케이션학과 석사과정, Jiwon Bae, Taehyun Back
DOI: 10.51652/ksmca.2026.25.1.1
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies Recommender Systems and Techniques

Publication details

Journal / source
Journal of Speech, Media and Communication Research
Volume
25
Issue
1
Pages
7–39
Publication date
28 February 2026
Language
EN