The Impact of Instagram Interactions on YouTube Channel Performance in Creator Economy : A Study on Cross-Platform eWOM Effect

Journal of Speech, Media and Communication Research 2026

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Authors: 성균관대학교 미디어커뮤니케이션학과 대학원생, Demirkaya Merve Sultan, Byeng-Hee Chang
DOI: 10.51652/ksmca.2026.25.1.4
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Media and Digital Communication Social Media in Health Education

Publication details

Journal / source
Journal of Speech, Media and Communication Research
Volume
25
Issue
1
Pages
117–151
Publication date
28 February 2026
Language
EN