The CMAI Framework: Mediating Algorithmic Influence on TikTok through Saudi Cultural Values
Abstract
Social media platforms have become central to how individuals form opinions on social and political issues. TikTok has achieved unprecedented penetration in Saudi Arabia (138.2% among adults), yet its role in public opinion formation remains unexplored. This study bridges this gap through an integrative review and theoretical synthesis of global empirical literature (2018–2025). By synthesizing findings from key studies on TikTok’s persuasion mechanisms, we identify six core influence pathways:
Fields of Study & Subjects
Digital Media and Philosophy
Teacher Education and Assessments
Organizational and Employee Performance
Publication details
- Journal / source
- Journal Of Organizational Behavior Research
- Publisher
- Polaris
- Volume
- 11
- Issue
- 1
- Pages
- 56–70
- Publication date
- 1 January 2026