Digital Transformation, Dynamic Capability, and Innovation Performance in SMEs
Abstract
Digital transformation strategy (DTS) is widely regarded as a driver of firm innovation, yet the mechanism connecting it to open innovation performance (OII) in small and medium-sized enterprises (SMEs) remains underspecified, particularly in emerging markets. This study develops and tests an integrated model in which digital marketing capability (DMC) and dynamic capability (DC) act as sequential mediators of the DTS–OII relationship, and environmental dynamism (ED) moderates the DC–OII link. G
Fields of Study & Subjects
Digital Transformation in Industry
Innovation and Knowledge Management
Innovation Diffusion and Forecasting
Publication details
- Journal / source
- Journal Of Organizational Behavior Research
- Publisher
- Polaris
- Volume
- 11
- Issue
- 1
- Pages
- 198–206
- Publication date
- 1 January 2026