Goal Internalization in AI Sports Services and Obligatory Exercise : The Dual Roles of Harmonious and Obsessive Passion

Purpose: This study aimed to investigate how users’ goal content influences obligatory exercise through harmonious and obsessive passion within AI-based sports services, focusing on the internalization of intrinsic and extrinsic goals and their relationships with different forms of exercise commitment. Method: Data were collected from 310 adults who had used an AI sports service within the past year. Measurement instruments were adapted from validated scales assessing goal content, passion, and exercise dependence. Reliability and validity were evaluated using confirmatory factor analysis, and structural equation modeling was employed to test the proposed hypotheses, with a significance level set at α=.05. Results: The results of this study were as follows. (1) Health management goals were positively associated with harmonious passion and negatively associated with obsessive passion ( p