ACHIEVEMENT MOTIVATION IN THE STRUCTURE OF STUDENTS' CREATIVE ACTIVITY

The article examines and summarizes the issue of the formation of a student's creative personality.After all, it is determined that the productive activity of an individual is connected with the motivation of achievement, which is manifested in the desire to achieve success in any type of activity, to increase the level of one's capabilities, to surpass existing norms, to take first place in competitions with others.The purpose of the article is the theoretical substantiation of the issue of the formation of a creative personality, the determination of motivational factors that influence the development of a student's creative activity in the educational process.It is noted that the motivation to achieve from the standpoint of modern science is perceived as a stable characteristic of the individual, which is expressed in the need to achieve success and is determined by two opposite motivational tendencies -the motive to achieve success and the motive to avoid failure.Therefore, the results of the study of the motivation of the achievement of students of various courses of study have been determined.It is shown that first-year students are characterized by the dominance of the motive of avoiding failure in comparison with students of the final year.It is substantiated that achievement motivation is one of the most important constructs of the entire psychology of motivation, which captures a type of motivational activity associated with the individual's need to achieve success and avoid failure.Therefore, among the motives of creative activity, the decisive role is recognized not so much by cognitive curiosity as by the "achievement motive", that is, the desire for success, for achieving a goal.It was determined that the level of development of the student's motivational sphere depends on the methods, conditions and means of learning, awareness of one's own learning content, subject-reflective attitude to learning, subject activity and subject attitude.