FEATURES OF UNDERSTANDING PUBLIC SERVICES AND RELATED CONCEPTS IN MODERN CONDITIONS

This scientific work carries out a comprehensive analysis of the interaction between the public services system, procedural norms of administrative law and mechanisms of digital transformation within the framework of the modernization of the state apparatus.The role of each of these elements in ensuring high quality, transparency and unhindered access to services for citizens and business representatives is studied.Particular attention is paid to the reforming impact of digitalization on classical management algorithms, as well as the identification of obstacles and opportunities for building a people-centered system of governance.The importance of electronic tools as a key factor in successful European integration and the implementation of advanced world standards of public administration is revealed.To further optimize the process of providing public services through a combination of legal and digital means, it is necessary to focus efforts on the following priority areas: scaling digitalization and establishing the principle of "Digital by Default", i.e. creating conditions under which the electronic form of interaction becomes the main and most complete for all participants in legal relations; developing an ecosystem approach and mobile solutions -strengthening the functionality of mobile platforms and their seamless integration with other state registers and private information resources; ensuring cybersecurity and protecting personal information through constant improvement of technical protection systems, regular security audits and increasing user awareness of cyber hygiene; increasing the level of digital competencies, which consists in implementing educational programs to improve the technical literacy of both civil servants and representatives of different segments of the population; modernizing the regulatory and legal field, through further adaptation of national legislation to EU standards, simplification of bureaucratic procedures and abolition of outdated regulations; unification of access through the "Single Window", where the development of integrated digital hubs that allow receiving comprehensive services regardless of the departmental affiliation of the supplying body; benchmarking and implementation of world experience -detailed study and adaptation of successful Журнал «Наукові інновації та передові технології» № 2(54) 2026