CURRENT TRENDS IN USING DIGITAL TECHNOLOGIES BY INDUSTRIAL ENTERPRISES

The article is devoted to the study of the current state and dynamics of the development of indicators of the use of digital technologies by industrial enterprises of Ukraine.It is argued that digital tools open up new opportunities for industrial enterprises, contribute to increasing their competitiveness, and ensure adaptation to today's challenges.It has been proven that digital technologies are rapidly being implemented in all areas of industrial enterprises.It has been determined that business entities are beginning to actively integrate digital technologies into their business processes, seeking to significantly increase production efficiency, product competitiveness, and improve their market positions.The use of digital technologies is the primary indicator of the digital maturity of industrial enterprises.The main indicators demonstrating the implementation level of digital technologies by industrial enterprises are analyzed, namely: the number of industrial enterprises that have access to the Internet; the share of industrial enterprises in % of the total number of enterprises of the corresponding type of economic activity; data transfer speed; the share of enterprises that use fixed access to the Internet; the share of industrial enterprises that purchase cloud computing services; the dynamics of the share of industrial enterprises that have a website and use social media; the share of industrial enterprises that use artificial intelligence technologies, etc.The conducted study demonstrated a relatively low level of digitalization of industrial enterprises of Ukraine.It has been established that there is a significant unrealized potential for the use of digital technologies by industrial enterprises, which hinders the implementation of comprehensive digital solutions, the formation of long-term competitive advantages and their adaptability to conditions of high uncertainty.