Research into digital consumer behavior and its impact on decorative art market brands

Read full text
Authors: Sibruk V. L, А. В. Сібрук, Дарія Коліба
Cited by: 0

Abstract

Література: 1. Abdullah, I., Sadiq, W., Aslam, K., & Zulfiqar, S. (2020). Engagement marketing: Enhancing viewer loyalty in social media and blogging e-commerce websites. Marketing and Management of Innovations, 1, 149–166. https://essuir.sumdu.edu.ua/handle/123456789/77097 2. Anaya‑Sánchez, R., Aguilar‑Illescas, R., Molinillo, S., & Martínez‑López, F. J. (2020). Trust and loyalty in online brand communities. Spanish Journal of Marketing – ESIC. https://www.research gate.net/publication/341580621_Trust_and_loyalty_in_online_brand_communities 150 Актуальні питання у сучасній науці № 1(43) 2026 3. Kang, J., Tang, L., & Lee, S. (2021). Self-identification and consumer behavior in digital environments. Computers in Human Behavior, 114, 106555. https://doi.org/10.1016/j.chb.2020. 106555 4. Sulaiman Althuwaini. (2022). The effect of social media activities on brand loyalty for banks: The role of brand trust. Administrative Sciences, 12(4), 148. https://www.mdpi.com/2076-3387/12/ 4/148 5. Christiarini, R., Natalya, N., Purwianti, L. (2023). Social media marketing and brand loyalty in the Indonesian fashion market: Mediating role of consumer brand engagement and brand awareness. Journal of E-Commerce Research and Development. https://journal.uinmataram.ac.id/ index.php/jed/article/view/14386 6. Azhar, M., Husain, R., Hamid, S. & Rahman, M. (2023). Effect of social media marketing on online travel purchase behavior post‑COVID‑19: Mediating role of brand trust and brand loyalty. Journal of Business Economics and Management, 24(5), 1–20. https://link.springer.com/article/ 10.1186/s43093-023-00192-6 7. Pourkabirian, A., Habibian, M., Pourkabirian, A. (2021). Brand attitude in social networks: The role of eWOM. Information Theory (cs.IT). Cornell University. arXiv:2109.15315. https://arxiv. org/abs/2109.15315 8. Efendioglu, I., Durmaz, Y. (2022). The impact of perceptions of social media advertisements on advertising value, brand awareness and brand associations: Research on Generation Y Instagram users. General Economics (econ.GN). Cornell University. ArXiv preprint arXiv:2209.13596. https://arxiv.org/abs/2209.13596 9. Ismail, A. (2017). The influence of perceived social media marketing activities on brand loyalty. Asia Pacific Journal of Marketing and Logistics, № 1, p. 129-144. https://ouci.dntb.gov.ua/ en/works/4rzqZDY4 10. Lee, J., & Hong, I. B. (2020). Online brand community, social interaction, and customer loyalty. Information & Management, 56(3), 1–13. https://doi.org/10.1016/j.im.2018.11.003

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence

Publication details

Journal / source
Актуальні питання у сучасній науці
Issue
1(43)
Publication date
28 January 2026
Language
UK