ORGANIZATIONAL AND ECONOMIC SUPPORT FOR THE DEVELOPMENT PROCESSES OF THE TOURISM AND HOSPITALITY SECTOR

The article examines the organizational and economic support for the development processes of the tourism and hospitality sector under conditions of contemporary socio-economic transformations.The essence and content of organizational and economic support are revealed as a systemic, multi-level category that integrates organizational structures, managerial mechanisms, and economic instruments influencing the development of the tourism and hospitality industry.The current state and key trends in the development of the tourism and hospitality complex are analyzed, including the growing role of sustainable development, digitalization, innovation, and partnership-based forms of interaction.The organizational mechanisms for managing the development of tourism and hospitality are investigated, and the significance of the institutional environment, strategic planning, the cluster approach, and public-private partnerships in enhancing the competitiveness of tourist destinations is substantiated.Based on the analysis conducted, the main directions for improving the organizational and economic support for the development of the tourism and hospitality industry are identified, taking into account the principles of sustainable development.These directions include the modernization of the institutional management system, the improvement of economic incentive instruments, the implementation of innovative and digital technologies, and the application of environmentally responsible management models.The proposed directions are aimed at ensuring the balanced development of the tourism and hospitality sector and increasing its resilience to external economic and social challenges.The results obtained provide a basis for further scientific research in the field of shaping effective tourism and hospitality development policies.The article emphasizes the necessity of integrating the principles of sustainable development at all № 1(23) 2026 391 levels of management of the tourism and hospitality complex.The practical recommendations can be applied by public authorities, local governments, and tourism business entities.The research findings have practical significance for the development of strategies and programs for the development of tourist destinations.