STRATEGIC ASPECTS OF RESOURCE PROVISION OF COMPETITIVENESS OF INNOVATION-ORIENTED ENTERPRISES

Innovation-oriented enterprises function in conditions of technological acceleration, demand volatility, intensified global competition, and structural market uncertainty.In such an environment, market adaptability becomes a decisive prerequisite for maintaining long-term competitiveness and innovation performance.However, adaptability is not formed solely through innovation capability; it is largely determined by the enterprise's capacity to build an effective resource provision system that ensures the timely acquisition, balanced structure, coordinated use, and strategic transformation of key resources.This article conceptualizes resource provision as a dynamic, integrated strategic system rather than a static set of assets.Drawing on resource theory, innovation management, and strategic adaptability approaches, the study develops a multi-dimensional framework that explains how financial, technological, functional, human, and information resources interact to form the adaptive capacity of innovation-oriented enterprises.The paper emphasizes that resource provision includes not only availability and ownership of resources but also systematic management, structural balance, and institutional support mechanisms enabling their transformation into performance outcomes.Special attention is given to financial resource provision as the foundation of innovation sustainability, highlighting liquidity management, financial flexibility, and risk resilience.Technological resource provision is examined through progressive technology introduction, supplier partnerships, and phased